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🧁 Houston & Dallas: The Sprouts Gluten-Free Dessert Taste Test

Instagram ¡ RequiredTikTok ¡ Required
Houston, TX + 1 moreOctober 15, 2026 to November 19, 2026Hosted by Antonina's Gluten-Free Bakery

Benefits

What you'll receive

Gluten-free desserts have let you down before, and Antonina’s is betting you’ll change your mind after one bite. Approved Relishers get paid to pick up Antonina’s at Sprouts, film their honest first bite, and tell H-E-B that Texas wants it on their shelves too.

Antonina’s has been baking certified gluten-free muffins, cupcakes, cakes, and brownies since 2004 in a dedicated facility near Seattle. No peanuts, no tree nuts, just real buttercream frosting. Now they want Houston and Dallas Sprouts shoppers to put their dessert opinions to the test with one bite. They also want to be at H-E-B, and every video in this campaign is the pitch.

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👤 Who’s a match: Houston / Dallas Relishers (bonus: gluten-free)

💰 Payment: $35 for posting and completing a survey, plus $15 to cover the product purchase when you schedule your visit. Amount received may vary due to PayPal fees.

🎬 What you create: Instagram Reel. TikTok Video optional.

📍 Locations: Find your store here: https://antoninasglutenfreebakery.com/antoninas-locator/. Check the store list before applying. To make sure the store you visit carries the product, choose your location from the link provided. Only Sprouts locations in the Houston or Dallas-Fort Worth areas count for this campaign. Antonina’s isn’t at H-E-B yet, so don’t look for it there.

🕒 Available: Based on store hours.

Overview

About this campaign

⚠️ Important ⚠️

Everything below is your step-by-step guide to completing this collab, from approval to payment. Come back to it anytime you’re unsure what’s next. Pay extra attention to anything in bold.

You can only complete this collab once you’re approved. Don’t start anything until you get your approval email.

Here’s how it works:

  • 1️⃣ Once approved: schedule within 3 days

    • Submit your schedule request within 3 days of approval. Use the link in your approval email.

    • In your request, pick a store from the store locator link in this brief and add your preferred date and time, and confirm your PayPal email. Only Sprouts locations count for this campaign.

    • Pick a date no later than 12 days after your approval, and make sure it’s one you can make. If 7 days pass with no action, your spot may go to the next Relisher in the queue.

    • You’ll get an email when your appointment is created. It will also show on your Relish dashboard.

    • Your $15 for the product is sent between when your appointment is created and your appointment date. Timing depends on the PayPal queue.

  • 2️⃣ Once your appointment is set: shop by that date

    • You can visit any day up to your appointment date. Don’t visit before your appointment is created.

    • At the store, buy 1 Antonina’s item of your choice (muffins, cupcakes, cake, or brownies) from the refrigerated bakery case or bakery section. Most items cost about $6 to $8. Your $15 covers your purchase.

    • The store won’t know about the collab, so don’t film other shoppers or staff.

    • Keep your receipt just in case.

  • 3️⃣ Once you’ve shopped: post within 7 days, submit your link, and complete the survey

    • Film your content and post within 7 days of your visit. After 9 days, your account may be flagged.

    • Submit your post link on the Relish platform. Your collab won’t show as complete until you do.

    • Then complete the survey here (https://wkf.ms/4ywLxQb). Your payment is only sent once the survey is done.

  • 4️⃣ Once everything’s done: get paid within 7 working days

    • Your final $35 is sent within 7 working days of completing everything above.

❓ FAQs

Have a question that’s not answered here?

📧 Support: support@tryrelish.com for basic inquiries

📧 Payments: hello+payments@tryrelish.com for payment inquiries

📩 Keep an eye on your emails. That is how we send approvals, reminders, and updates. If you miss a message it can hold up or cancel your campaign.

Deliverables

What you'll create

Instagram and TikTok posts required.

Instagram

Required
Reel

TikTok

Required
Video

Creative brief

Creative direction

Visual tone

This section is about what goes in your video.

⚠️ Important ⚠️

➡️ The Do’s and Don’ts are a must.

➡️ The video ideas are here to help, so use one or bring your own idea.

➡️ A Relish rep may reach out if your content doesn’t follow the brief.

Mood: Skeptical turned convinced, then rallying for H-E-B. Real reactions, not a polished dessert ad.

Must-dos

  • Show the pickup at Sprouts, from the bakery case to your cart.

  • Film your honest first bite. Don’t script it.

  • End by telling viewers to grab Antonina’s next time they’re at Sprouts, and say where to find it (the bakery case or bakery section).

  • Say on camera that you want to see Antonina’s at H-E-B too. Make it sound like you, for example: “H-E-B, you need this,” or “Now I want it at H-E-B too.”

  • Show the full package or label so viewers can see it’s Antonina’s.

  • Make it clear on camera that you’re in Texas (Houston, Dallas, or nearby).

Absolutely don’ts

  • Don’t claim it tastes “just like regular” unless you’ve tried it on camera first.

  • Do not use copyrighted music.

Video ideas

Need a starting point? These are what the brand is looking for.

  • Low expectations: Say you don’t expect much, take your first bite, then react honestly.

  • Sprouts run: Film your pickup at Sprouts from the bakery case to your cart, take your first bite, then tell viewers where to find it.

  • Friendsgiving test: Bring Antonina’s to a Friendsgiving or fall get-together, film your first bite and everyone’s reactions, then reveal it’s gluten-free.

  • Family guessing game: Ask family members to guess if it’s gluten-free before they know, then film the reveal.

  • Message to H-E-B: Take your first bite, react, tell viewers to grab it at Sprouts, then close with “H-E-B, Texas wants Antonina’s. Make it happen.”

Caption cues

This section is about what goes in your written caption.

Your caption must include:

  • Tag @antoninasgf_bakery, @sprouts, and @localrelishers

  • Mention which Sprouts location you visited and your city (Houston, Dallas, Frisco, etc.)

  • A call to action telling followers to pick up Antonina’s on their next Sprouts run

  • A line tagging @heb that says you want Antonina’s at H-E-B too (for example: “@heb, Texas wants this on your shelves!”)

Everything else is yours. Have fun with it.

🤝 FTC disclosure: You must clearly say this is a partnership. Use “Partnered with Antonina’s Gluten-Free Bakery” somewhere in your caption.

Hashtags and mentions

Collab request (required): @antoninasgf_bakery | Collab request (optional): @sprouts, @localrelishers

Hashtags (optional): #HoustonRelishers, #DallasRelishers#YouWontBelieveItsGlutenFree

Visit details

Where and when

October 15, 2026 to November 19, 2026

2 locations across the campaign area

Brand context

Meet Antonina's Gluten-Free Bakery

Antonina’s Gluten-Free Bakery believes every day’s a reason to celebrate. That’s why they bake tasty brownies, cakes, cupcakes, and muffins that everyone can enjoy—gluten-free or not. Take one bite, and you’ll get why they say: You won’t believe it’s gluten-free. Life’s a party. Eat like it!

Houston, TX + 1 more

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