🧁 Harris Teeter Launches the Crumbs Colossal Cupcake

CRUMBS Bakeshop
3350 Robinwood Rd, Gastonia, NC 28054, USA, Gastonia, NC and 8 more

What you will receive

Approved creators will get a $50 PayPal payment ($25 to purchase the Crumbs Colossal Cupcake at Harris Teeter + $25 creator compensation) in exchange for an Instagram Reel and/or TikTok video showcasing the launch.

šŸŽÆ Your Mission?
Spread the word that the Crumbs Colossal Cupcake has landed at Harris Teeter in Charlotte and Washington DC/NorVa! Highlight why this nearly 4-pound cupcake is the ultimate way to celebrate and how locals can get their hands on it.

šŸ“ Where to Find It?

Now available in the bakery section at Harris Teeter stores in Charlotte and Washington DC/NorVa.

šŸ‘ Who’s a Match?
Creators based in Charlotte or DC/NorVa, foodies, family-focused influencers, celebration lovers, and those who thrive on sharing fun grocery finds.

ā­ļø Important Details

  • Exchange: $50 total via PayPal

  • Posting Timeline: Content must go live within 7–9 days of purchase

  • FTC Compliance: Must include ā€œPartnered with Crumbs Bakeshopā€ in caption

  • Contact: aaron@tryrelish.com or joel@tryrelish.com

Description

The Colossal Cupcake has arrived at Harris Teeter, and it’s turning celebrations into something bigger and sweeter. Weighing nearly 4 pounds and feeding up to 20 people, this cupcake is the ultimate party centerpiece.

Show your excitement about being among the first in your city to try it — from slicing open the surprise filling to sharing with friends and family. Whether it’s birthdays, football games, or neighborhood gatherings, this cupcake makes every moment feel larger than life.

About brand

When Mia and Jason Bauer launched Crumbs Bakeshop on the Upper West Side of Manhattan in 2003, it pioneered the gourmet cupcake craze, ushering in a phenomenon that ricocheted around the globe. Nobody had ever seen cupcakes like these: combining fillings, their famous cream cheese frosting, mix-ins, and every combination of topping imaginable, Crumbs became the talk of the town, and it didn’t take long for dessert lovers everywhere to fall in love with them. At their height, Crumbs sold more than one million cupcakes monthly. After an incredible ten years, Mia & Jason sold the business in 2012, and sadly, under the new ownership, all stores closed by 2016. But when an opportunity presented itself for the Bauers to recapture and relaunch the brand, they didn’t hesitate. The Bauer’s knew Crumbs fans would rejoice at the chance to enjoy their beloved cupcakes once again. Crumbs is back – and its launching its Colossal Cupcake at a supermarket near you!

Visuals & Theme

  • Capture the ā€œHarris Teeter launch momentā€ — shopping the bakery aisle and finding the Colossal Cupcake on display.

  • Film the big reveal: slicing it open to show its massive size and surprise filling.

  • Share celebration moments: game-day spreads, birthday gatherings, or family dinners.

  • Compare its size to everyday objects (football, dinner plate, or even your head!).

  • Keep the vibe: local, festive, and highly shareable.

Caption

Please tag @originalcrumbs & @harristeeter.

Ideas to include:

  • Announce: ā€œNow at Harris Teeter in Charlotte & DC/NorVa!ā€

  • Share your first taste and favorite flavor experience.

  • Show how the cupcake fits local celebrations (Panthers games, Commanders watch parties, family dinners, neighborhood get-togethers).

  • Add a clear CTA: ā€œFind the Crumbs Colossal Cupcake now in Harris Teeter’s bakery section!ā€

Hashtags & mentions

#originalcrumbs #ColossalCupcake #CelebrateWithCrumbs #CrumbsComeback #HarrisTeeterFinds #CharlotteEats #DCeats

šŸ‘‰ Don’t forget to tag @originalcrumbs as a collaborator!

Website

More about brand

Event date

September 19, 2025 to November 21, 2025

Age

Not specified

Instagram content

Reel

TikTok content

Video