🦅 Found at Walmart: The Spring Water Made for Tailgates
Benefits
What you'll receive
Every tailgate starts with a Walmart run, and Free Bird Water now belongs on the list. Approved Relishers get paid to find it on the shelf and take it all the way to game day.
Free Bird is Southern spring water from the Blue Ridge Mountains, packed in aluminum cans instead of plastic. The can looks like a beer at a glance, and that’s on purpose. Now it’s on the shelf at Walmart, right on your game-day supply run. Grab it with the chips and ice, then let it ride in the cooler all the way to the tailgate.
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👤 Who’s a match: Charlotte, NC / Jacksonville, FL Relishers (bonus: mom, tailgate, outdoors)
💰 Payment: $70 for posting, leaving a Walmart.com review, and completing a Relish survey, plus $30 to cover the product purchase when you schedule your visit. Amount received may vary due to PayPal fees.
🎬 What you create: Instagram Reel (TikTok video optional)
📍 Locations: Find your store here: https://drinkfreebird.com/pages/store-locator. Check the store list before applying. To make sure the store you visit carries the product, choose your location from the link provided. Only Walmart locations count for this campaign.
🕒 Available: Based on store hours.
Overview
About this campaign
⚠️ Important ⚠️
Everything below is your step-by-step guide to completing this collab, from approval to payment. Come back to it anytime you’re unsure what’s next. Pay extra attention to anything in bold.
You can only complete this collab once you’re approved. Don’t start anything until you get your approval email.
Here’s how it works:
1️⃣ Once approved: schedule within 3 days
Submit your schedule request within 3 days of approval. Use the link in your approval email.
In your request, pick a store from the store locator link in this brief and add your preferred date and time, and confirm your PayPal email. Only Walmart locations count for this campaign.
Pick a date no later than 12 days after your approval, and make sure it’s one you can make. If 7 days pass with no action, your spot may go to the next Relisher in the queue.
You’ll get an email when your appointment is created. It will also show on your Relish dashboard.
Your $30 for the product is sent between when your appointment is created and your appointment date. Timing depends on the PayPal queue.
2️⃣ Once your appointment is set: shop by that date
You can visit any day up to your appointment date. Don’t visit before your appointment is created.
At the store, buy 1 Free Bird Still 12-pack and 1 Free Bird Sparkling 12-pack. Each costs $13. Your $30 covers your purchase.
The store won’t know about the collab, so don’t film other shoppers or staff.
Keep your receipt just in case.
3️⃣ Once you’ve shopped: post within 7 days, submit your link, leave a Walmart.com review, and complete the Relish survey
Film your content and post within 7 days of your visit. After 9 days, your account may be flagged.
Submit your post link on the Relish platform. Your collab won’t show as complete until you do.
Then leave a written review of Free Bird Water on Walmart.com and take a screenshot of it.
Complete the Relish survey here (https://wkf.ms/4cUKq3X) and upload your review screenshot. Your payment is only sent once the survey is done.
4️⃣ Once everything’s done: get paid within 7 working days
Your final $70 is sent within 7 working days of completing everything above.
❓ FAQs
No store near you? If you’ve already applied, email support@tryrelish.com.
No appointment yet? If you don’t see one within 3 working days of submitting your request, email support@tryrelish.com and let us know you sent your preferred dates.
Your $30 hasn’t arrived? If it’s not there by the day before your appointment, email hello+payments@tryrelish.com.
Need to reschedule? Email support@tryrelish.com. You can reschedule up to 2 times.
Price higher than your funds? Don’t buy it. Email support@tryrelish.com.
Out of stock? Ask a staff member to check the back. If it’s still not there, buy a similar Free Bird product (like a different flavor) and email support@tryrelish.com to let us know.
Running behind? Email support@tryrelish.com before your deadline.
Can’t do this collab anymore? Email support@tryrelish.com to cancel so your account isn’t flagged.
Final payment taking longer than 7 working days? Email hello+payments@tryrelish.com.
Have a question that’s not answered here?
📧 Support: support@tryrelish.com for basic inquiries
📧 Payments: hello+payments@tryrelish.com for payment inquiries
📩 Keep an eye on your emails. That is how we send approvals, reminders, and updates. If you miss a message it can hold up or cancel your campaign.
Deliverables
What you'll create
Instagram and TikTok posts required.
TikTok
RequiredCreative brief
Creative direction
Visual tone
This section is about what goes in your video.
⚠️ Important ⚠️
➡️ The Do’s and Don’ts are a must.
➡️ The video ideas are here to help, so use one or bring your own idea.
➡️ A Relish rep may reach out if your content doesn’t follow the brief.
Mood: Laid-back and a little gritty, like a real tailgate with your crew.
Required must-dos
Show the moment you find Free Bird Water on the Walmart shelf.
Mention on camera that it’s pure spring water from the Blue Ridge Mountains, in aluminum cans, no plastic.
Absolutely do nots
Do not use copyrighted music.
Video ideas
Need a starting point? These are what the brand is looking for.
The aisle find: Walk the Walmart beverage aisle and “find” Free Bird like it’s a hidden gem.
The cooler load: Load a cooler with Still and Sparkling before a lake day, tailgate, or bonfire.
The first crack: Crack one open at a backyard BBQ or a game, and let the can do some of the talking.
Along for the ride: Bring Free Bird on a road trip or camping trip as part of the setup, not the headline.
Caption cues
This section is about what goes in your written caption.
Your caption must include:
Tag @drinkfreebird, @walmart, and @localrelishers
Mention it’s now available at Walmart
Mention it’s pure spring water from the Blue Ridge Mountains, in aluminum cans, no plastic
Mention which location you visited
Everything else is yours. Have fun with it.
🤝 FTC disclosure: You must clearly say this is a partnership. Use “Partnered with Free Bird Southern Spring Water” somewhere in your caption.
Hashtags and mentions
Collab request (required): @drinkfreebird | Collab request (optional): @walmart, @localrelishers
Hashtags (optional): #CharlotteRelishers, #JacksonvilleRelishers, #FreeBirdWater
Visit details
Where and when
4 locations across the campaign area
Brand context
Meet Free Bird Southern Spring Water
Website and social links
Jacksonville, FL + 3 more