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🦅 Found at Walmart: The Spring Water Made for Tailgates

Instagram · RequiredTikTok · Required
Jacksonville, FL + 3 moreOctober 26, 2026 to November 25, 2026Hosted by Free Bird Southern Spring Water

Benefits

What you'll receive

Every tailgate starts with a Walmart run, and Free Bird Water now belongs on the list. Approved Relishers get paid to find it on the shelf and take it all the way to game day.

Free Bird is Southern spring water from the Blue Ridge Mountains, packed in aluminum cans instead of plastic. The can looks like a beer at a glance, and that’s on purpose. Now it’s on the shelf at Walmart, right on your game-day supply run. Grab it with the chips and ice, then let it ride in the cooler all the way to the tailgate.

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👤 Who’s a match: Charlotte, NC / Jacksonville, FL Relishers (bonus: mom, tailgate, outdoors)

💰 Payment: $70 for posting, leaving a Walmart.com review, and completing a Relish survey, plus $30 to cover the product purchase when you schedule your visit. Amount received may vary due to PayPal fees.

🎬 What you create: Instagram Reel (TikTok video optional)

📍 Locations: Find your store here: https://drinkfreebird.com/pages/store-locator. Check the store list before applying. To make sure the store you visit carries the product, choose your location from the link provided. Only Walmart locations count for this campaign.

🕒 Available: Based on store hours.

Overview

About this campaign

⚠️ Important ⚠️

Everything below is your step-by-step guide to completing this collab, from approval to payment. Come back to it anytime you’re unsure what’s next. Pay extra attention to anything in bold.

You can only complete this collab once you’re approved. Don’t start anything until you get your approval email.

Here’s how it works:

  • 1️⃣ Once approved: schedule within 3 days

    • Submit your schedule request within 3 days of approval. Use the link in your approval email.

    • In your request, pick a store from the store locator link in this brief and add your preferred date and time, and confirm your PayPal email. Only Walmart locations count for this campaign.

    • Pick a date no later than 12 days after your approval, and make sure it’s one you can make. If 7 days pass with no action, your spot may go to the next Relisher in the queue.

    • You’ll get an email when your appointment is created. It will also show on your Relish dashboard.

    • Your $30 for the product is sent between when your appointment is created and your appointment date. Timing depends on the PayPal queue.

  • 2️⃣ Once your appointment is set: shop by that date

    • You can visit any day up to your appointment date. Don’t visit before your appointment is created.

    • At the store, buy 1 Free Bird Still 12-pack and 1 Free Bird Sparkling 12-pack. Each costs $13. Your $30 covers your purchase.

    • The store won’t know about the collab, so don’t film other shoppers or staff.

    • Keep your receipt just in case.

  • 3️⃣ Once you’ve shopped: post within 7 days, submit your link, leave a Walmart.com review, and complete the Relish survey

    • Film your content and post within 7 days of your visit. After 9 days, your account may be flagged.

    • Submit your post link on the Relish platform. Your collab won’t show as complete until you do.

    • Then leave a written review of Free Bird Water on Walmart.com and take a screenshot of it.

    • Complete the Relish survey here (https://wkf.ms/4cUKq3X) and upload your review screenshot. Your payment is only sent once the survey is done.

  • 4️⃣ Once everything’s done: get paid within 7 working days

    • Your final $70 is sent within 7 working days of completing everything above.

❓ FAQs

Have a question that’s not answered here?

📧 Support: support@tryrelish.com for basic inquiries

📧 Payments: hello+payments@tryrelish.com for payment inquiries

📩 Keep an eye on your emails. That is how we send approvals, reminders, and updates. If you miss a message it can hold up or cancel your campaign.

Deliverables

What you'll create

Instagram and TikTok posts required.

Instagram

Required
Reel

TikTok

Required
Video

Creative brief

Creative direction

Visual tone

This section is about what goes in your video.

⚠️ Important ⚠️

➡️ The Do’s and Don’ts are a must.

➡️ The video ideas are here to help, so use one or bring your own idea.

➡️ A Relish rep may reach out if your content doesn’t follow the brief.

Mood: Laid-back and a little gritty, like a real tailgate with your crew.

Required must-dos

  • Show the moment you find Free Bird Water on the Walmart shelf.

  • Mention on camera that it’s pure spring water from the Blue Ridge Mountains, in aluminum cans, no plastic.

Absolutely do nots

  • Do not use copyrighted music.

Video ideas
Need a starting point? These are what the brand is looking for.

  • The aisle find: Walk the Walmart beverage aisle and “find” Free Bird like it’s a hidden gem.

  • The cooler load: Load a cooler with Still and Sparkling before a lake day, tailgate, or bonfire.

  • The first crack: Crack one open at a backyard BBQ or a game, and let the can do some of the talking.

  • Along for the ride: Bring Free Bird on a road trip or camping trip as part of the setup, not the headline.

Caption cues

This section is about what goes in your written caption.

Your caption must include:

  • Tag @drinkfreebird, @walmart, and @localrelishers

  • Mention it’s now available at Walmart

  • Mention it’s pure spring water from the Blue Ridge Mountains, in aluminum cans, no plastic

  • Mention which location you visited

Everything else is yours. Have fun with it.

🤝 FTC disclosure: You must clearly say this is a partnership. Use “Partnered with Free Bird Southern Spring Water” somewhere in your caption.

Hashtags and mentions

Collab request (required): @drinkfreebird | Collab request (optional): @walmart, @localrelishers

Hashtags (optional): #CharlotteRelishers, #JacksonvilleRelishers, #FreeBirdWater

Visit details

Where and when

October 26, 2026 to November 25, 2026

4 locations across the campaign area

Brand context

Meet Free Bird Southern Spring Water

Free Bird Southern Spring Water is a fast-growing water brand rooted in Southern pride and local storytelling. Sourced from the Blue Ridge Mountains, every bottle delivers naturally clean, crisp spring water. The brand exists to celebrate everyday heroes in every town, leaning heavily into Americana culture, community connection, and bold, recognizable visuals that look great on camera. With rapid expansion across the South, Free Bird is building a loyal movement one state at a time.

Jacksonville, FL + 3 more

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