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💜 Find Fila Manila's Ube Spread in the DMV at Whole Foods

InstagramTikTok
Washington, DC + 2 moreAugust 31, 2026 to November 20, 2026Hosted by Fila Manila

Benefits

What you'll receive

Approved creators receive $50 total before PayPal fees ($10 when you schedule and $40 after you post). Amount received may vary. Fila Manila's Ube Spread has been sitting on the shelf at Whole Foods and Giant this whole time, and most shoppers walk right past it without knowing what they're missing.

Fila Manila makes Filipino condiments like banana ketchup and ube spread, built to swap in for what's already in your kitchen. Founder Jake Deleon grew up on these recipes in his own family and landed a deal on Shark Tank by pitching them. The products are stocked at Whole Foods, Giant, and other major grocers nationwide, and still fly under the radar for most shoppers walking those aisles.

🎬 What you create: 1 Instagram Reel or TikTok Video

📅 Post window: 7-9 days after your visit.

👤 Who's a match: DMV creators (bonus: home cooks, Filipino food fans, Whole Foods/Giant regulars)

📍 Locations: Find your nearest location here: https://docs.google.com/spreadsheets/d/16IDqCBCFCGfSe_8h5_O5lTJvUYaI0Gyj/

🕒 Available: Based on Whole Foods Market and Giant Food store hours

📧 After posting, submit your post on the Relish platform first. Then complete this survey: Fila Manila Creator Survey to receive your final payment within 7 working days. Both steps are required, or your payment will not be released. If your first payment hasn't arrived, email hello+payments@tryrelish.com no later than the day before your scheduled visit.

⚠️ Important: Schedule within 14 days of approval or your account may be flagged. Post within 7-9 days of your visit. Late posts may be flagged.

Overview

About this campaign

Fila Manila's Ube Spread has been sitting on shelves at Whole Foods and Giant across the DMV this whole time. Most people walk past it without knowing what it is or what to do with it. This is your shot to actually stop, grab it, and show people what they've been missing.

Here is how it works:

  • Once you receive your approval email, follow the instructions to schedule your visit within 14 days. Submit the schedule request form using the link in your approval email, confirm your visit location using the link above, and confirm your date and PayPal profile.

  • Head to your local Whole Foods Market or Giant Food in DC, Virginia, or Maryland and find Fila Manila Ube Spread in the Asian foods aisle. Prefer something more familiar? Grab the Banana Ketchup instead. Your $10 payment is processed when you schedule and is meant to cover the product. If it costs more than that, the difference is on you.

  • Film your content and post your Reel or TikTok within 7-9 days of your visit. Then submit your post on the Relish platform and complete the survey to get your final $40 minus PayPal fees within 7 working days.

📩 Keep an eye on your emails. That is how we send approvals, reminders, and updates. If you miss a message, it can hold up or cancel your campaign.

📧 Support: support@tryrelish.com for basic inquiries

📧 Payments: hello+payments@tryrelish.com for payment inquiries

Deliverables

What you'll create

Creators must publish on every platform marked Required.

Instagram

Required
Reel

TikTok

Required
Video

Creative brief

Creative direction

Visual tone

Do

  • Film the hunt for Fila Manila's Ube Spread on the shelf at Whole Foods or Giant in DC, Virginia, or Maryland, then grab it

  • Show yourself actually cooking with it (not just plating it), then give an honest taste verdict on camera

  • Use voiceover in your video

Don't

  • Don't film it like a studio food ad

  • Don't just show the container without using it

  • Do not use copyrighted music.

Ideas to get you started

  • Show the moment you spot it hiding on the shelf.

  • Swap your regular ketchup for Fila Manila Banana Ketchup mid-recipe.

  • Find a creative way to use Fila Manila Ube Spread and show it off.

  • Spread the Ube Spread on toast, ice cream, or blend it into a drink, then react before you even finish chewing.

  • Use it the way you'd use a nut butter or a jam, and show people it's not just for one dish.

Caption cues

Your caption must include:

  • Tag @eatfilamanila and @localrelishers

  • Mention which location you visited

  • Mention that Fila Manila is available at Whole Foods Market or Giant Food in the DMV area

Everything else is yours. Have fun with it.

🤝 FTC disclosure: You must clearly say this is a partnership. Use "Partnered with Fila Manila" somewhere in your caption.

Hashtags and mentions

Send a collab request to @eatfilamanila

These hashtags are suggested but not required: #FilaManila #DMVRelishers

Visit details

Where and when

August 31, 2026 to November 20, 2026

3 locations across the campaign area

Brand context

Meet Fila Manila

Fila Manila is a Filipino-American condiments brand founded by Jake Deleon, known for its banana ketchup and ube spread, now sold nationally in Whole Foods, Target, Meijer, and Kroger banners. A Shark Tank alum, Fila Manila is now expanding into a new dried ube and mango powder line, its first ingredient-format product designed for home cooks and creators to actually cook with, not just spread on a plate.

Washington, DC + 2 more

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