Approved Bay Area creators (and a +1) will receive an $80 hosted dining or takeout experience at Erik’s DeliCafé in exchange for one Instagram Reel highlighting their favorite menu items and encouraging followers to order online using code PICKLE for free delivery.
🧭Your Mission?
Show your followers the perfect Bay Area lunch—delivered. Whether it’s a work from home spread, a group lunch for the office, or an easy weeknight solution, Erik’s DeliCafé delivers serious sandwiches and comforting flavors straight to the door. Your job is to make your audience want to order—and give them the code to do it. Eriks has been a Bay Area staple since 1973. Help your followers discover (or rediscover) why—and show them how easy it is to order online.
📍 Where to Find It
Select Erik’s DeliCafé locations across the Bay Area and San Jose.
👍 Who’s a Match
Bay Area Deli lovers of crafted sandwiches, fresh ingredients, and fans of this Erik's DeliCafe. Local foodies who want to feature this landmark from 1973!
⭐ Important Details
Exchange: $80 in comped food (Meal for a Reel) experience at Erik's DeliCafe - Issued via gift card after scheduling
Scheduling Creators can schedule in the platform for locations and times available, 3 day buffer required.
Posting Timeline: Content must go live within 7–9 days of your visit
Note: FTC compliance requires clearly stating partnerships. Use a phrase like “Partnered with” or "Hosted by Erik's DeliCafe" in your caption.
Great food moments start at Erik’s—whether you’re grabbing lunch with friends or ordering in for the workday. From stacked signature sandwiches and comforting soups to crave worthy seasonal flavors, this campaign invites you to show how Erik’s delivers serious flavor and generous portions every time.
Your Content Should Highlight
Build your perfect combo meals—sandwich + soup or side + carrot cake
Shareable spreads for group lunches (coworkers, roommates, family)
Limited-time seasonal features (ask your server what’s new!)
The ease of ordering online for pickup or delivery at order.eriksdelicafe.com
Fresh ingredients and generous portions that make every visit (or order) worth it
Erik’s famous carrot cake is the perfect finishing touch
Your audience will love discovering a Bay Area original that makes everyday meals feel elevated, fresh, and satisfying.
Reel Requirements:
Mention code PICKLE for free delivery and direct followers to order.eriksdelicafe.com
Show your full Erik’s spread—stacked sandwiches, soups, sides, and a slice of carrot cake
Highlight the combo build: show how you put together a $30+ meal that hits every craving
Capture the delivery or takeout unboxing moment if ordering online
Share why Erik’s is your go to when you want something comforting and elevated
Bonus (Strongly Encouraged)
Show yourself ordering online at order.eriksdelicafe.com
Mention the free delivery code PICKLE and the $30 minimum
Call out San Jose or San Francisco availability so followers know it’s local
Encourage followers to build their own combo and share what they’d order
Caption Tone: Casual, enthusiastic, local discovery vibe. Talk to your followers like you’re telling a friend about a great lunch spot.
Caption Must Haves
Tag @eriksdelicafe and add them as a collaborator on your Reel
Mention San Jose or San Francisco availability—make it feel local
Direct followers to order online at order.eriksdelicafe.com
Include code PICKLE and mention free delivery on orders of $30+
FTC disclosure: “Partnered with” or “Hosted by Erik’s DeliCafé”
Encouraged
Call out your favorite sandwich by name
Highlight the generous portions and fresh ingredients
Mention seasonal or limited-time items if applicable
Ask followers who they’d share their spread with or what they’d order
Mention the carrot cake—it’s a fan favorite
Example Caption (Use as Inspiration, Not a Script)
Bay Area lunch upgrade 🍞🥪 Just tried Erik’s DeliCafé and built the perfect combo—sandwich, soup, and their famous carrot cake (trust me on the carrot cake).
If you’re in San Jose or SF, you can order online at order.eriksdelicafe.com and use code PICKLE for free delivery on $30+.
What are you ordering? 👇 Partnered with @eriksdelicafe
↑ This is a starting point. Make it yours—your voice is what makes this authentic.
#EriksDeliCafe #BayAreaEats #SeasonalFlavors #SanJoseEats #SanFranciscoEats #LunchGoals
And Please Tag @eriksdelicafe as a collaborator!