ESOES is launching Lip Service, a lipstick with a built-in panic button, in its biggest drop yet. Approved Relishers receive the full kit shipped free, including Lip Service, Swipe Red drink spike test strips, and Thirst Trap cup covers. No cost to you.
ESOES Cosmetics comes from founder Joy Hoover's decade of work in violence prevention and survivor advocacy. Lip Service is the brand's signature lipstick, built with a hidden panic button to help people stay connected and protected wherever they go.
🎬 What you create: Instagram Reel. TikTok Video optional.
📅 Post window: 7 days after you receive your kit. All Content due by October 10th
👤 Who's a match: US creators (bonus: beauty, lifestyle, empowerment)
📍 Shipping: Once approved, you'll get a link to confirm your shipping address, no purchase needed. Your Full Kit ships free, direct to you.
⚠️ Important: Provide your shipping address within 14 days of approval or your account may be flagged. Post within 7 days of receiving your kit. Late posts may be flagged.
This is ESOES' biggest launch since the brand started, and it is headed straight to your door. Joy Hoover built ESOES to blend beauty with real safety, and Lip Service, the lipstick with a built-in panic button, is the centerpiece of this campaign.
Here is how it works:
Once you receive your approval email, follow the instructions to provide your shipping address within 14 days.
Your kit will arrive shortly after, including Lip Service, Swipe Red drink spike test strips, and Thirst Trap cup covers.
Film your content and post your Reel within 7 days of receiving your kit. TikTok Video is optional. Then submit your post on the Relish platform.
📩 Keep an eye on your emails. That is how we send approvals, reminders, and updates. If you miss a message, it can hold up or cancel your campaign.
📧 Support: support@tryrelish.com for basic inquiries
Mood: at home, personal, honest reaction. This is a mission and unboxing moment, not a party.
Do
Unbox the kit on camera and give your honest first reaction
Show Lip Service and its panic button feature up close
Mention ESOES' safety mission and what makes the brand different
Don't
Skip the mission. Don't show the products without connecting them to ESOES' safety-first story
Do not use copyrighted music.
Ideas to get you started
Open with the box arriving at your door
React to unboxing Lip Service and the panic button for the first time
Show how the Swipe Red drink spike test strips work
Talk about why ESOES built beauty with safety in mind
Close with a direct-to-camera CTA to shop Lip Service
Your caption must include:
Tag @esoessafety and @localrelishers
What the launch is about: Lip Service, the lipstick with a built-in panic button
The ESOES mission: beauty, safety, and community
A CTA encouraging your audience to shop Lip Service at $49.95
Everything else is yours. Have fun with it.
🤝 FTC disclosure: You must clearly say this is a partnership. Use "Partnered with ESOES Cosmetics" somewhere in your caption.
Send a collab request to @esoessafety
Suggested but not required:
#ESOESCosmetics
#LipServiceLaunch
#SafetyIsBeautiful
#LocalRelishers