💄 What you get: Exclusive access to an invite-only launch party at Tacotarian Las Vegas celebrating founder Joy Hoover's 40 for 40 campaign, with a complimentary drink and appetizer, plus the new ESOES Baddie Kit to take home featuring Lip Service, Swipe Red test strips, and Thirst Trap cup covers.
🎬 What you create: Instagram Reel or Instagram Reel and TikTok Video
👤 Who's a match: Las Vegas beauty, lifestyle, and empowerment-focused creators who connect with a mission-driven brand
📍 Locations: Tacotarian, 1130 South Casino Center Boulevard #170, Las Vegas, NV
🕒 Available: Tuesday, August 25th, 2026 | 6:00 PM – 9:00 PM PT only. Arrive between 6:00 PM and 6:30 PM.
Scheduling: Please schedule in the platform for available times but only on 8/25 by 6:30pm
📅 Post window: August 25th–31st only. Every creator from this event is posting the same week. Post outside that window and your content won't count toward the campaign.
Support: Support@tryrelish.com
⚠️ Important: Approval and scheduling are required to secure your spot at the launch party. Schedule in the platform for the evening of August 25th once approved. Post between August 25th and 31st only. Post outside that window and your content won't count.
ESOES Cosmetics was founded by Joy Hoover after more than a decade in violence prevention and survivor advocacy, building a passionate community around beauty products that help keep people safe. The 40 for 40 campaign marks the brand's biggest launch yet, and your content puts it in front of a Las Vegas audience ready to celebrate.
Here is how it works:
Once you receive your approval email, follow the instructions to schedule your visit on the platform for the evening of August 25th.
Head to Tacotarian in Las Vegas on August 25th and arrive between 6:00 PM and 6:30 PM. Enjoy a complimentary drink and appetizer, connect with fellow Las Vegas creators and founder Joy Hoover, and take home your ESOES Baddie Kit featuring Lip Service, Swipe Red test strips, and Thirst Trap cup covers. This is a celebration of the 40 for 40 promotion and the launch of the new Baddie Kit.
Film your content and post your Reel and/or TikTok video between August 25th and 31st. Simple as that.
📩 Keep an eye on your emails. That is how we send approvals, reminders, and updates. If you miss a message, it can hold up or cancel your campaign.
📧 Support: support@tryrelish.com
Do
MUST INCLUDE: ESOES is launching its biggest campaign yet, the 40 for 40 Baddie Kit, combining beauty, safety, and community in celebration of founder Joy Hoover's 40th birthday
Capture the excitement of the event: the Baddie Kit reveal, food and drinks at Tacotarian
Show conversations with other creators and Joy sharing the story behind ESOES
Convey that this is more than a product launch: it's a movement centered on confidence, prevention, and women support
Use voiceover or trending audio in your video
Mention ESOES Cosmetics and what makes the brand's safety mission unique
Don't
Film empty tables or quiet corners. This should feel like a lively celebration
Skip the mission. Don't show the products without connecting them to ESOES' safety-first story
Ideas to get you started
Open on the room and energy as the party gets going
React to unboxing the Baddie Kit on camera
Capture a moment with Joy or another creator talking about the brand's mission
Show off the Lip Service, Swipe Red strips, or Thirst Trap cup covers up close
Close with a direct-to-camera CTA encouraging your audience to shop the 40 for 40 offer before it ends
Your caption must include:
Send a collab request to @esoessafety
Tag @esoessafety and @localrelishers
What the launch is about: the 40 for 40 campaign and the new Baddie Kit
The ESOES mission: beauty, safety, and community
A CTA encouraging your audience to shop the limited-time 40 for 40 launch offer before it ends
Everything else is yours. Have fun with it.
For tone inspiration: "Such a fun night celebrating @esoessafety's 40 for 40 launch 💄✨ Loved learning about the mission behind the brand while celebrating with creators over tacos, drinks, and products that actually help keep people safe. The new Baddie Kit is officially here!"
🤝 FTC disclosure: You must clearly say this is a partnership. Use "Partnered with ESOES Cosmetics" somewhere in your caption.
Suggested but not required:
#ESOESCosmetics #40for40 #SafetyIsBeautiful #VegasCreators #LocalRelishers