🍸 Downriver's Destination for Drinks, Friends & Fun!

Bier Collective
20030 Vreeland Road, Woodhaven, MI and 2 more

What you will receive

🍸 Cheers, Detroit & Downriver Creators!

You've been selected for an exclusive collaboration with Bier Hospitality Group. You and a guest will receive a $120 food & beverage comp in exchange for creating an Instagram Reel that showcases the group's signature cocktails, crave-worthy dishes, and vibrant atmosphere.

🎯 Your Mission

Visit one of Bier Hospitality Group's locations and capture a cocktail-forward night out or Sunday Brunch experience. Highlight your drinks, favorite dishes, specials, and the overall vibe that makes each location a Downriver favorite.

📍 Participating Locations

  • West Jefferson Bar & Grille 34961 W Jefferson Ave, Rockwood, MI 48173

  • Bierhaven Kitchen & Bar 20030 Vreeland Rd, Woodhaven, MI 48183

  • Bierkeller Tavern & Eatery 20085 Goddard Rd, Taylor, MI 48180

Important Details

• Experience: $120 food & beverage comp for you and a guest in exchange for one Instagram Reel

• Scheduling: Book through the platform using available dates and times (minimum 2-day advance notice). Bierhaven and Bierkeller both offer Sunday Brunch opportunities.

• Posting Timeline: Publish your Reel within 7–9 days of your visit - All Postings Due by July 31st

• Support: Questions? Reach out to jeremy@tryrelish.com or support@tryrelish.com.

FTC Disclosure: Please clearly disclose the partnership in your content (example: "Partnered with Bier Hospitality Group").

Description

Bring your audience out with you this summer to any one of the three Bier Hospitality Group locations and showcase a high-energy, cocktail-forward experience at these neighborhood favorites—perfect for a night out or Sunday Brunch in full summer swing.

West Jefferson Bar & Grille in Rockwood
Bierhaven Kitchen & Bar in Woodhaven
Bierkeller Tavern & Eatery in Taylor

Focus on sunshine-to-nightfall energy: patio vibes, golden hour lighting, and that easy summer flow. Highlight specialty cocktails or martinis with close-up shots of the garnish, glass, condensation, and your first sip reaction. Pair that with a standout dish from your visit—think wings, burgers, schnitzel, spaetzle bowls, steak plates, or brunch favorites that hit even harder in summer.

The goal is simple: make your audience feel like they’re right there with you—laughing, sipping, and already planning their visit this week.

Keep it social, upbeat, and real. These are neighborhood spots built for summer happy hours, brunches, date nights, and nights out with friends that stretch late.

About brand

Bier Hospitality Group operates three neighborhood bar and restaurant concepts: West Jefferson Bar & Grille, Bierhaven Kitchen & Bar, and Bierkeller Tavern & Eatery. Each location has its own vibe, but all share a strong cocktail program and craveable, comfort-driven food. From martinis and seasonal cocktails to burgers, spaetzle bowls, schnitzel, wings, and brunch favorites, Bier Hospitality Group is built around great drinks, hearty dishes, and a fun, social atmosphere. It is where locals go for happy hour, game days, brunch, and nights out with friends.

Visuals & Theme

Please Include in Your Reels:

  • Start with an exterior shot of the location you choose and inside ambiance

  • Capture the bar energy and specialty cocktail being poured like the espresso martini, margarita, or salted Caramel White Russian

  • Highlight the hero shots of your dinner or brunch, cocktails and appetizers

  • Cut into it, dip it, drizzle it, break it open, or cheers with glasses

  • Include table shots with friends or date night vibes

Tone should feel lively, inviting, and local.
Think happy hour energy, weekend brunch fun, or a casual night that turns into a full evening out.

Caption

Please Tag @biercollective and request a collaboration!

  • Mention which location you visited

  • Call out the cocktail by name

  • Share the dishes you liked most for dinner or brunch

  • Shout out to 2-3 of the week night specials and/or Sunday Brunch below for your location

  • Add a quick tasting note in your own voice

  • Invite your audience to grab friends and check it out

Some Specials to Highlight of where you visited Include 2-3 and/or Sunday Brunch


West Jefferson Specials:  

Monday:  Pizza special:  Large 1 topping pizza $9

Thursday:  NY strip with 2 sides $17 

Saturday:  1/2 slab ribs $12, full slab $16:  Both with classic side and coleslaw.  

Bierhaven Specials: 

Tuesdays: Broasted Chicken Dinner 4pc chicken dinner with mac n' cheese and coleslaw $13.99

Wing Wednesday: Small bone in or boneless wings $5

Thursdays: 8oz choice sirloin with mashed potatoes and broccoli:  $13.99

Sunday:  1lb Prime Rib with 2 sides $19.99 (2pm to 10pm while supplies last)

Brunch Sundays 10am to 2pm

Bierkeller:  

Mondays: $9 Burger Night.  Specialty and custom burgers change monthly. 

Tuesdays: Trivia 7pm to 9pm, $2 off all tequila 9pm to close

Brunch Sundays 10am to 2pm

Hashtags & mentions

#WestJeffersonBar #Bierhaven #Bierkeller #DownriverEats #DetroitEats #CocktailNight #BrunchVibes

and dont forget Tag @biercollective and request a collaboration!

Website

More about brand

Event date

June 6, 2026 to July 31, 2026

Age

Not specified

Instagram content

Reel