🍕 Detroit Pizza Entered the Chat: Papa Murphy’s Goes Crispy

Approved Nashville, Knoxville, & Raleigh-based influencers are invited to experience the convenience and freshness of the new Papa Murphy’s Detroit-Style Take ‘N’ Bake pizza! Pick up a square, cheesy Detroit-style pizza, bake it to golden perfection at home, and capture the mouthwatering moment as you cut into it. Share the fun of creating a restaurant-quality pizza right in your own kitchen!

Creators will receive a fully comped take home experience including other pizzas, sides, and drinks

⭐️ Important Details

• Exchange: $100 in free store product (meal for a reel, including at least one Detroit style pizza of your choice)

• Scheduling: Creators must make an appointment within a week of approval. Approved creators can choose any available date and time in the scheduling tool.

• Posting: Content must go live 7–9 days after your visit or your account may be flagged.

• Need Help?: Please contact jeremy@tryrelish.com and support@tryrelish.com

FTC Compliance: Clearly disclose any promotional relationship. Even if it’s just free food or early access, your disclosure must be easy to see and understand. Use “sponsored,” or phrases like “Partnered with Papa Murphy’s to try this out” or “Gifted by Papa Murphy’s.”

🍕 Papa Murphy’s Detroit-Style Take ‘N’ Bake Pizza is your ticket to restaurant-quality pizza at home, with all the fun of making it yourself.

For this campaign, you’ll head to your local Papa Murphy’s, pick up a Detroit-style pizza, and capture your authentic experience. Show your audience why this isn’t just pizza—it’s a thick, cheesy, saucy square that bakes up beautifully in your oven.

Highlight the buttery, caramelized edges, the airy yet chewy crust, and the layers of cheese and toppings that melt to perfection. Bonus points for showing the pizza being cut hot from the oven, with that satisfying pull of cheese in every slice.

Whether it’s a solo pizza night, a family dinner, or a fun evening with friends, position Detroit-style pizza as an easy, elevated meal that turns any night into a little celebration.

Please Include in Your Reels:

• Picking up your Detroit-style pizza from the store

• Baking transformation (cheese melting, edges crisping)

• Cutting the pizza and showing that satisfying cheese pull

• First bite reaction—genuine, hungry energy and fun with anyone enjoying it

Tone & Style:

• Natural, authentic reactions

• Clean, bright, food-focused visuals

• Slightly indulgent, cozy home vibe

• Focus on sensory moments: cheese pull, crust, and toppings

Please include these items in your Reels:

• Thank you @papamurphys ! ❤️

• Mention the New Detroit Style pizza changing the game for home baking, including the pan

• Highlight how easy and fun it is to bake fresh pizza at home

• Mention the quality ingredients and why it’s a must-try

📍 Location Please use store/city you visited
🌐 Website: papamurphys.com
📱 Instagram: @papamurphys

#PapaMurphys #TakeNBake #Detroitpizza #PizzaLovers — and don’t forget to tag @papamurphys as a collaborator!