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šŸ DC Area: Pricklee’s Real Fruit Hydration Lands at Wegmans

Instagram Ā· RequiredTikTok Ā· Optional
Fairfax, VA + 12 moreNovember 3, 2026 to December 23, 2026Hosted by Pricklee

Benefits

What you'll receive

Pricklee has officially launched at Wegmans, with all 4 flavors on DC area shelves. Approved Relishers get paid to find all 4 flavors and share the news with their followers.

Pricklee is real fruit hydration made from real prickly pear, with zero fake stuff. The electrolytes and antioxidants come from the fruit itself, and it tastes best cold. Now it’s at Wegmans, and DC Relishers get to break the news.

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šŸ‘¤ Who’s a match: DC / Northern VA Relishers

šŸ’° Payment: $35 for posting and completing the product feedback form, plus $15 to cover the product purchase when you schedule your visit. Amount received may vary due to PayPal fees.

šŸŽ¬ What you create: Instagram Reel. TikTok Video optional.

šŸ“ Locations: Find your store here: Wegmans Stores. Check the store list before applying. To make sure the store you visit carries the product, choose your location from the link provided.

šŸ•’ Available: Based on store hours. Store hours may change around the holidays, so check before you visit.

Overview

About this campaign

āš ļø Important āš ļø

Everything below is your step-by-step guide to completing this collab, from approval to payment. Come back to it anytime you’re unsure what’s next. Pay extra attention to anything in bold.

You can only complete this collab once you’re approved. Don’t start anything until you get your approval email.

Here’s how it works:

  • 1ļøāƒ£ Once approved: schedule within 3 days

    • Submit your schedule request within 3 days of approval. Use the link in your approval email.

    • In your request, pick a store from the store locator link in this brief and add your preferred date and time, and confirm your PayPal email.

    • Pick a date no later than 12 days after your approval, and make sure it’s one you can make. If 7 days pass with no action, your spot may go to the next Relisher in the queue.

    • You’ll get an email when your appointment is created. It will also show on your Relish dashboard.

    • Your $15 for the product is sent between when your appointment is created and your appointment date. Timing depends on the PayPal queue.

  • 2ļøāƒ£ Once your appointment is set: shop by that date

    • You can visit any day up to your appointment date. Don’t visit before your appointment is created.

    • At the store, buy 4 cans of Pricklee, one of each flavor: Prickly Pear, Strawberry, Wild Berry, and Watermelon. Each costs $2 right now with the 2 for $4 promo. Your $15 covers your purchase.

    • The store won’t know about the collab, so don’t film inside the store.

    • Keep your receipt just in case.

  • 3ļøāƒ£ Once you’ve shopped: post within 7 days, submit your link, and complete the product feedback form

    • Film your content and post within 7 days of your visit. After 9 days, your account may be flagged.

    • Submit your post link on the Relish platform. Your collab won’t show as complete until you do.

    • Then complete the product feedback form (https://wkf.ms/4qs4cJV) with your post link and PayPal email. Your payment is only sent once the product feedback form is done.

  • 4ļøāƒ£ Once everything’s done: get paid within 7 working days

    • Your final $35 is sent within 7 working days of completing everything above.

ā“ FAQs

Have a question that’s not answered here?

šŸ“§ Support: support@tryrelish.com for basic inquiries

šŸ“§ Payments: hello+payments@tryrelish.com for payment inquiries

šŸ“© Keep an eye on your emails. That is how we send approvals, reminders, and updates. If you miss a message it can hold up or cancel your campaign.

Deliverables

What you'll create

Instagram post required. TikTok optional.

Instagram

Required
Reel

TikTok

Optional
Video

Creative brief

Creative direction

Visual tone

This section is about what goes in your video.

āš ļø Important āš ļø

āž”ļø The Do’s and Don’ts are a must.

āž”ļø The video ideas are here to help, so use one or bring your own idea.

āž”ļø A Relish rep may reach out if your content doesn’t follow the brief.

Mood: Big launch excitement with a natural, personal delivery, like telling a friend about a grocery find you couldn’t wait to share.

Required must-dos

  • Announce the Wegmans launch in the first few seconds and get a shot of the outside of the store.

  • Say on camera that Pricklee is real fruit hydration with electrolytes and antioxidants from real prickly pear.

  • Say what drink you’re replacing with Pricklee’s real fruit hydration (water, sugary sports drinks, coconut water, or soda).

  • Share your honest first sip and your favorite flavor.

  • Mention that cans are now on sale at 2 for $4.

Absolutely do nots

  • Don’t film inside Wegmans. Film your content at home or anywhere outside the store.

  • Don’t make it feel like a staged ad.

  • Do not use copyrighted music.

Video ideas

Need a starting point? These are what the brand is looking for.

  • Launch news: Open with ā€œPricklee just launched at Wegmans, and I had to find it!ā€ then crack a cold can and react.

  • Finally found it: If it’s true, say you’ve been looking for Pricklee and it’s finally at Wegmans, then take your first sip.

  • The haul: Unpack all 4 flavors from your Wegmans bag at home, line them up, then pick your favorite.

  • First cold sip: Crack open a cold can, film your first sip, then give your honest reaction.

  • Everyday favorite: Show your favorite flavor in your everyday routine, then end on a sip.

Caption cues

This section is about what goes in your written caption.

Your caption must include:

  • Tag @drinkpricklee, @wegmans, and @localrelishers

  • Mention which Wegmans location you visited

  • Open with the launch news that Pricklee is now at Wegmans

  • Say that Pricklee is real fruit hydration with ZERO fake stuff, plus electrolytes and antioxidants from real prickly pear

  • Share which flavors you picked up, your honest favorite, and any drinks you’re replacing with Pricklee (water, soda, sports drinks, etc.)

Everything else is yours. Have fun with it.

šŸ¤ FTC disclosure: You must clearly say this is a partnership. Use ā€œPartnered with Prickleeā€ somewhere in your caption.

Hashtags and mentions

Collab request (required): @drinkpricklee | Collab request (optional): @wegmans, @localrelishers

Hashtags (optional): #DCRelishers, #DrinkPricklee, #Wegmans

Visit details

Where and when

November 3, 2026 to December 23, 2026

13 locations across the campaign area

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Brand context

Meet Pricklee

At Pricklee, we believe everyday hydration should come from real fruit - not artificial ingredients. That's why every can of Pricklee starts with real prickly pear fruit, delivering naturally occurring electrolytes and antioxidants, with a lightly sweet, refreshing taste you'll love sharing with the people who matter most. Keep It Real. Kun + Mo Cofounders of Pricklee

Website and social links

Fairfax, VA + 12 more

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