Approved creators will receive a $50 cash payment via PayPal to help celebrate the sweet return of Original CRUMBS Bakeshop — yes, the original founders are back and so are their famous cupcakes that started it all. 🎉
Your mission? Hunt down the brand new CRUMBS Colossal (giant) Cupcake available at most local ShopRites (psst... they're not in the grocery aisle — look for them in the in-store bakery cake case). These aren't your average everyday cupcakes — the COLOSSAL cupcake is a GIANT cupcake that can serve 15-20 people! Thats right, one cupcake can now serve a whole party. CRUMBS is back again with their iconic treats making their grand return to ShopRite shelves across New York and New Jersey. Look for the vanilla birthday cake colossal filled with sprinkles and candy!
📸 Tag @originalcrumbs and @shoprite as a collaborator to let your audience — and CRUMBS fans — know: CRUMBS has just launched a monster sized cupcakes!!! The cupcake that brings everyone together!
🗓 Content must be posted 7–9 days after picking up your CRUMBS Colossal Cupcake.
CRUMBS is back — and bigger than ever!!
Introducing the CRUMBS Colossal Cupcake, a massive, flavor-packed twist on the classic treat that put Original CRUMBS Bakeshop on the map. With sky-high frosting, signature mix-ins, and nostalgic flavors baked into every bite, this isn’t your average cupcake — it’s a dessert event.
Help your audience rediscover what made CRUMBS a nationwide obsession. Available now in the in-store bakery section of over 300 ShopRite locations across NY and NJ, these GIANT cupcakes are hiding in plain sight — and it’s your job to find them and spread the word.
This campaign is all about celebration, discovery, and flavor — so get ready to unwrap something colossal...and wow, they are also really cool looking.
Some suggested slogans:
*Cupcakes just got an upgrade
*Because life is too short for small cupcakes
*A party without a giant cupcake is just a meeting
*A giant cupcake for a giant celebration
*The only cupcake you will ever need
*Birthday cakes are so yesterday
Focus on the size and detail of the colossal cupcake – give the frosting and fillings a close-up!
Showcase the unboxing, bold colors, and fun packaging.
Feature reactions to the first bite and how moist the cupcakes are and how yummy the vanilla cream cheese frosting is
Keep it playful, indulgent, and family-friendly — dessert should feel like a treat!
Locations
Shoprite Stores – NY/NJ
Available at all ShopRite locations across the NY/NJ metro area. If you cant find it, ask the bakery manager!
Scheduling
Operating Hours: Based on ShopRite store hours (typically 6AM–10PM, daily).
Content must be posted 7–9 days after your collaboration.