Approved Dallas and Houston-based creators will receive a $50 cash payment via PayPal ($25 upon scheduling, $25 upon posting) to spread Spring cheer with Original CRUMBS Colossal Cupcake in exchange for an Instagram Reel.
🎉Your mission?
Hunt down the brand new CRUMBS Colossal (giant) Cupcake (vanilla birthday, cookies & cream) available at select local Houston and Dallas Super Target! Look for them in the in-store bakery Case.
These aren't your average everyday cupcakes — the COLOSSAL cupcake is a GIANT cupcake that can serve 15-20 people! Thats right, one cupcake can now serve a whole party. CRUMBS is back again with their iconic treats making their grand launch at Super Target! Look for the classic vanilla birthday cake or cookies & cream cake in the bakery section.
📍 Where to Find It?
Launching at select Super Targets in Dallas and Houston - Find it in the bakery case!
⭐️ Important Details
Exchange: $50 total via PayPal ($25 to purchase + $25 upon posting)
Posting Timeline: Post within 7–9 days of visiting Super Target
Scheduling: Please fill out schedule request using link when approved including, use locations listed for most convenient store to visit
Scheduling Locations: Please use this list to select Super Target to visit: Super Targets
Support: aaron@tryrelish.com or joel@tryrelish.com
FTC Note: Please disclose the partnership (e.g., “Partnered with Original Crumbs”).
Original CRUMBS is back, now launching at Super Target — This Spring Season, they are going COLOSSAL!
Introducing the CRUMBS Colossal Cupcake, a massive, flavor-packed twist on the classic treat that put Original CRUMBS Bakeshop on the map. With sky-high frosting, signature mix-ins, and nostalgic flavors baked into every bite, this isn’t your average cupcake — it’s a dessert event.
Help your audience rediscover what made CRUMBS a nationwide obsession. Available now in the in-store bakery section of select Super Target stores, these GIANT cupcakes are hiding in plain sight — and it’s your job to find them and spread the word. This campaign is all about celebrations and gatherings in the spring season, discovery, and flavor — so get ready to unwrap something colossal...and wow, they are also really cool looking.
Some suggested slogans:
*Cupcakes just got an upgrade
*Because life is too short for small cupcakes
*A party without a giant cupcake is just a meeting
*A giant cupcake for a giant celebration
*The only cupcake you will ever need
PLEASE MAKE SURE CUPCAKE IS THAWED BEFORE CUTTING/SERVING/FILMING
Brand is preferring Voice Over Narration versus just music, but not required
Please highlight the retailer Target with a store shot and shelf experience
Highlight where to find it in the bakery case
Focus on the size and detail of the colossal cupcake – give the frosting and fillings a close-up!
Showcase the unboxing and cake cutting
Feature reactions to the first bite and how moist the cupcakes are
Keep it playful, indulgent, and family-friendly — dessert should feel like a treat!
Locations:
Ask the Bakery manager if needing to assist! Additional Flavors may be in the back freezer!
Operating Hours: Based on Super Target store hours (typically 6AM–10PM, daily).
Content must be posted 7–9 days after your collaboration.
Please include these items in your Reels
Thank you @originalcrumbs & @target ❤️
Please highlight the retailer Target
Share what you liked and the flavor you shared
Let your audience know these are available now for in-store pickup in the bakery section
#originalcrumbs #colossalcupcake And don’t forget to tag @originalcrumbs & @target as collaborators!