Approved Minneapolis-based creators will receive a $50 cash payment via PayPal ($25 upon scheduling, $25 upon posting) to help spread spring cheer with the Original CRUMBS Colossal Cupcake in exchange for an Instagram Reel.
🎉Your mission?
Hunt down the brand new CRUMBS Colossal (giant) Cupcake (vanilla birthday, cookies & cream) available at your local Minneapolis Super Target! Look for them in the in-store bakery Case.
These aren't your average everyday cupcakes — the COLOSSAL cupcake is a GIANT cupcake that can serve 15-20 people! Thats right, one cupcake can now serve a whole party. CRUMBS is back again with their iconic treats making their grand launch at Super Target! Look for the classic vanilla birthday cake or cookies & cream cake in the bakery section.
📍 Where to Find It?
Launching at select Super Targets in Minneapolis - Find it in the bakery case at the stores below!
Minneapolis
111 Pioneer Trl, Chaska, MN 55318
11990 Business Park Blvd N, Champlin, MN 55316
1300 University Ave W, Saint Paul, MN 55104
14333 Hwy 13, Savage, MN 55378
1447 E 7th St, Monticello, MN 55362
1500 109th Ave NE, Blaine, MN 55449
1515 County Road B W, Roseville, MN 55113
15150 Cedar Ave, Apple Valley, MN 55124
15300 Grove Circle N, Maple Grove, MN 55369
15560 Pilot Knob Rd, Apple Valley, MN 55124
15800 87th St NE, Otsego, MN 55330
1750 Robert St S, West St Paul, MN 55118
18275 Kenrick Ave, Lakeville, MN 55044
21615 S Diamond Lake Rd, Rogers, MN 55374
3800 Lexington Ave N, Shoreview, MN 55126
4175 Vinewood Ln N, Plymouth, MN 55442
449 Commerce Dr, Woodbury, MN 55125
4848 County Road 101, Minnetonka, MN 55345
6445 Richfield Pkwy, Richfield, MN 55423
7000 York Ave S, Edina, MN 55435
749 Apollo Dr, Lino Lakes, MN 55014
755 53rd Ave NE, Fridley, MN 55421
810 County Road 42 W, Burnsville, MN 55337
8900 Highway 7, St.Louis Park, MN 55426
⭐️ Important Details
Exchange: $50 total via PayPal ($25 to purchase + $25 upon posting)
Posting Timeline: Post within 7–9 days of visiting Super Target
Scheduling: Complete schedule request, select best location above, confirm paypal
Support: aaron@tryrelish.com or joel@tryrelish.com
FTC Note: Please disclose the partnership (e.g., “Partnered with Original Crumbs”).
Original CRUMBS is back, now launching at Super Target — This Spring Season, they are going COLOSSAL!
Introducing the CRUMBS Colossal Cupcake, a massive, flavor-packed twist on the classic treat that put Original CRUMBS Bakeshop on the map. With sky-high frosting, signature mix-ins, and nostalgic flavors baked into every bite, this isn’t your average cupcake — it’s a dessert event.
Help your audience rediscover what made CRUMBS a nationwide obsession. Available now in the in-store bakery section of select Super Target stores, these GIANT cupcakes are hiding in plain sight — and it’s your job to find them and spread the word. This campaign is all about celebrations and gatherings when its as the spring season warms, discovery, and flavor — so get ready to unwrap something colossal...and wow, they are also really cool looking.
Some suggested slogans:
*Cupcakes just got an upgrade
*Because life is too short for small cupcakes
*A party without a giant cupcake is just a meeting
*A giant cupcake for a giant celebration
*The only cupcake you will ever need
PLEASE MAKE SURE CUPCAKE IS THAWED BEFORE CUTTING/SERVING/FILMING
Brand is preferring Voice Over Narration versus just music, but not required
Please highlight the retailer Target with a store shot and shelf experience
Highlight where to find it in the bakery case
Focus on the size and detail of the colossal cupcake – give the frosting and fillings a close-up!
Showcase the unboxing and cake cutting
Feature reactions to the first bite and how moist the cupcakes are
Keep it playful, indulgent, and family-friendly — dessert should feel like a treat!
Ask the Bakery manager if needing to assist! Additional Stock/Flavors may be in the back freezer!
Operating Hours: Based on Super Target store hours (typically 6AM–10PM, daily).
Content must be posted 7–9 days after your collaboration.
Please include these items in your Reels
Thank you @originalcrumbs & @target ❤️
Please highlight the retailer Target
How did you enjoy the Colossal, Perfect for large gatherings or spring celebrations and parties
Let your audience know these are available now for in-store pickup in the bakery section
#originalcrumbs #colossalcupcake And don’t forget to tag @originalcrumbs & @target as collaborators!