Approved Florida-based creators in Tampa, Orlando, & Jacksonville will receive a $50 cash payment via PayPal ($25 upon scheduling, $25 upon posting) to jump into spring Original CRUMBS Colossal Cupcake in exchange for an Instagram Reel.
🎉Your mission?
Hunt down the brand new CRUMBS Colossal (giant) Cupcake (vanilla birthday, cookies & cream) available at your local Super Target! Look for them in the in-store bakery Case.
These aren't your average everyday cupcakes — the COLOSSAL cupcake is a GIANT cupcake that can serve 15-20 people! Thats right, one cupcake can now serve a whole party. CRUMBS is back again with their iconic treats making their grand launch at Super Target! Look for the classic vanilla birthday cake or cookies & cream cake in the bakery section.
📍 Where to Find It?
Launching at select Super Targets in Florida - Find it in the bakery case at the locations below!
Tampa
10150 Bloomingdale Ave, Riverview, FL 33578
1040 Dale Mabry Hwy, Lutz, FL 33548
11627 W Hillsborough Ave, Tampa, FL 33635
1201 County Rd 581, Wesley Chapel, FL 33544
2747 Gulf To Bay Blvd, Clearwater, FL 33759
Orlando
120 W Grant St, Orlando, FL 32806
1201 WP Ball Blvd, Sanford, FL 32771
2155 Town Center Blvd, Orlando, FL 32837
2660 East Hwy 50, Clermont, FL 34711
3200 Rolling Oaks Blvd, Kissimmee, FL 34747
325 N Alafaya Trl, Orlando, FL 32828
3343 Daniels Rd, Winter Garden, FL 34787
4750 Millenia Plaza Way, Orlando, FL 32839
Jacksonville
13740 Beach Blvd, Jacksonville, FL 32224
6331 Roosevelt Blvd, Jacksonville, FL 32244
9525 Crosshill Blvd, Jacksonville, FL 32222
⭐️ Important Details
Exchange: $50 total via PayPal ($25 to purchase + $25 upon posting)
Posting Timeline: Post within 7–9 days of visiting Super Target
Scheduling: Please fill out schedule request using link when approved including, use locations listed for most convenient store to visit
Support: aaron@tryrelish.com or joel@tryrelish.com
FTC Note: Please disclose the partnership (e.g., “Partnered with Original Crumbs”).
Original CRUMBS is back, now launching at Super Target — This Spring Season, they are going COLOSSAL!
Introducing the CRUMBS Colossal Cupcake, a massive, flavor-packed twist on the classic treat that put Original CRUMBS Bakeshop on the map. With sky-high frosting, signature mix-ins, and nostalgic flavors baked into every bite, this isn’t your average cupcake — it’s a dessert event.
Help your audience rediscover what made CRUMBS a nationwide obsession. Available now in the in-store bakery section of select Super Target stores, these GIANT cupcakes are hiding in plain sight — and it’s your job to find them and spread the word. This campaign is all about celebrations and gatherings as the spring season warms, discovery, and flavor — so get ready to unwrap something colossal...and wow, they are also really cool looking.
Some suggested slogans:
*Cupcakes just got an upgrade
*Because life is too short for small cupcakes
*A party without a giant cupcake is just a meeting
*A giant cupcake for a giant celebration
*The only cupcake you will ever need
PLEASE MAKE SURE CUPCAKE IS THAWED BEFORE CUTTING/SERVING/FILMING
Brand is preferring Voice Over Narration versus just music, but not required
Please highlight the retailer Target with a store shot and shelf experience
Highlight where to find it in the bakery case
Focus on the size and detail of the colossal cupcake – give the frosting and fillings a close-up!
Showcase the unboxing and cake cutting
Feature reactions to the first bite and how moist the cupcakes are
Keep it playful, indulgent, and family-friendly — dessert should feel like a treat!
Locations:
Ask the Bakery manager if needing to assist! Additional Flavors may be in the back freezer!
Operating Hours: Based on Super Target store hours (typically 6AM–10PM, daily).
Content must be posted 7–9 days after your collaboration.
Please include these items in your Reels
Thank you @originalcrumbs & @target ❤️
Please highlight the retailer Target
What was the best part, Colossal size, sweet flavor, dessert for the whole party?
Let your audience know these are available now for in-store pickup in the bakery section
#originalcrumbs #colossalcupcake And don’t forget to tag @originalcrumbs & @target as collaborators!