Approved creators will receive a $50 PayPal payment ($25 to purchase the Crumbs Colossal Cupcake at Winn-Dixie + $25 creator compensation) in exchange for an Instagram Reel and/or TikTok video celebrating the cupcake’s arrival.
🎯 Your Mission
Help us spread the word that the Crumbs Colossal Cupcake has officially launched at Winn-Dixie! Show your audience why this nearly 4-pound cupcake is the ultimate centerpiece for birthdays, football watch parties, and family gatherings across Tampa, Orlando, Miami, New Orleans, Birmingham, and Jacksonville.
📍 Where to Find It
Now available in the bakery section at select Winn-Dixie stores:
Tampa
Orlando
Miami (Multiple location)
New Orleans (1 location)
Birmingham (multiple locations)
Jacksonville (multiple locations)
👍 Who’s a Match?
Creators based in Tampa, Orlando, Miami, New Orleans, Birmingham, or Jacksonville who:
Are foodies or dessert lovers
Create family-focused or celebration content
Enjoy sharing local grocery finds
Love capturing fun, oversized food moments
⭐️ Important Details
Exchange: $50 total via PayPal
Posting Timeline: Content must go live within 7–9 days of purchase
Contact: aaron@tryrelish.com or joel@tryrelish.com
FTC Compliance: Must include “Partnered with Crumbs Bakeshop” in caption
The Crumbs Colossal Cupcake is here, and it’s taking Southern celebrations to the next level. Weighing nearly 4 pounds and feeding up to 20 people, this cupcake is designed to wow crowds and sweeten every occasion.
Celebrate being among the first to try it in your city — slice it open to reveal its surprise filling, share a bite with friends, and show how it fits into your favorite local gatherings. From New Orleans tailgates to Jacksonville family dinners, Birmingham birthdays to Miami beach parties, this cupcake makes every moment feel colossal.
Capture the in-store Winn-Dixie moment — finding the Colossal Cupcake in the bakery aisle.
Showcase the big reveal: cutting it open to show its size and filling.
Share regional celebrations: Saints watch parties, Gators tailgates, backyard barbecues, family dinners, or beachside get-togethers.
Compare its size to fun objects (football, beach ball, or a stack of plates).
Keep the tone: local, celebratory, and share-worthy.
Please tag @crumbsbakeshop & @winndixie.
Ideas to include:
Announce: “Now at Winn-Dixie in the bakery section!”
Share your first taste and reaction.
Show how the cupcake fits your city’s way of celebrating.
Add a clear CTA: “Find the Crumbs Colossal Cupcake now in Winn-Dixie’s bakery section!”
#CrumbsBakeshop #ColossalCupcake #CelebrateWithCrumbs #CrumbsComeback #WinnDixieFinds #MiamiEats #NOLAeats #BirminghamEats #JacksonvilleEats