Approved CO, MT, ID & WY creators will receive a $50 cash payment via PayPal ($25 upon scheduling, $25 upon posting) to help beat the Winter Blues with Original CRUMBS Colossal Cupcake in exchange for an Instagram Reel.
🎉Your mission?
Hunt down the CRUMBS Colossal (giant) Cupcake (vanilla birthday, chocolate birthday) available at select local Safeway or Albertsons! Look for them in the in-store bakery Case.
Use Locations sheet link for store availability not scheduling tool
These aren't your average everyday cupcakes — the COLOSSAL cupcake is a GIANT cupcake that can serve 15-20 people! Thats right, one cupcake can now serve a whole party. CRUMBS is back again with their iconic treats making their grand launch at Safeway & Albertons. Look for the classic vanilla birthday cake or chocolate birthday cake in the bakery section.
⭐️ Important Details
Exchange: $50 total via PayPal ($25 to purchase + $25 upon posting)
Posting Timeline: Post within 7–9 days of visiting Safeway or Albertsons
Scheduling: Please fill out schedule request using link when approved including confirming paypal - Locations will be provided to schedule
Scheduling Locations: Please use link to select store closest to you: Safeway Rockies
Support: aaron@tryrelish.com or joel@tryrelish.com
FTC Note: Please disclose the partnership (e.g., “Partnered with Original Crumbs”).
CRUMBS is back in Denver, Montana, and Beyond — This Winter Season, they are going COLOSSAL!
Introducing the CRUMBS Colossal Cupcake, a massive, flavor-packed twist on the classic treat that put Original CRUMBS Bakeshop on the map. With sky-high frosting, signature mix-ins, and nostalgic flavors baked into every bite, this isn’t your average cupcake — it’s a dessert event.
Help your audience rediscover what made CRUMBS a nationwide obsession. Available now in the in-store bakery section of select Safeways & Albertsons stores, these GIANT cupcakes are hiding in plain sight — and it’s your job to find them and spread the word. This campaign is all about celebrations and gatherings when its cold out, discovery, and flavor — so get ready to unwrap something colossal...and wow, they are also really cool looking.
Some suggested slogans:
*Cupcakes just got an upgrade
*Because life is too short for small cupcakes
*A party without a giant cupcake is just a meeting
*A giant cupcake for a giant celebration
*The only cupcake you will ever need
PLEASE MAKE SURE CUPCAKE IS THAWED BEFORE CUTTING/SERVING/FILMING
Brand is preferring Voice Over Narration versus just music, but not required
Please highlight the retailer Safeway or Albertsons with store shots and shelf experience!
Highlight where to find it in the bakery case
Focus on the size and detail of the colossal cupcake – give the frosting and fillings a close-up!
Showcase the unboxing and cake cutting
Feature reactions to the first bite and how moist the cupcakes are
Keep it playful, indulgent, and family-friendly — dessert should feel like a treat!
Locations:
Ask the Bakery manager if needing to assist! Additional Flavors may be in the back freezer!
Operating Hours: Based on Safeway or Albertsons store hours (typically 6AM–10PM, daily).
Content must be posted 7–9 days after your collaboration.
Please include these items in your Reels:
Thank you @originalcrumbs & @safeway or @albertsons ❤️
Please highlight the retailer including shelf discovery and store visit (outside shots are great!)
Show off the size, layers, and frosting — this isn’t your average cupcake!
Let your audience know these are available now for in-store pickup in the bakery section
don’t forget to tag @originalcrumbs & @safeway or @albertsons as collaborators!
#originalcrumbs #colossalcupcake
And don’t forget to tag @originalcrumbs & @safeway or @albertsons as collaborators!