Approved creators will receive a $50 cash payment via PayPal in exchange for an Instagram Reel or TikTok Video to promote the Original CRUMBS Colossal Cupcake. This GIANT cupcake serves 15–20 people, perfect for pool days, lake trips, BBQ nights, and porch parties all summer long.
⭐️ Your Mission? Hunt down the CRUMBS Colossal Cupcake at your local grocery store (find it in the bakery freezer cake case).
📍 Where to Look? It's available at Kroger Grocery Stores in Denver, Boulder, Fort Collins, Littleton, Longmont, and more. Find the most recent store list here.
❤️ Who's a Match? While everyone is encouraged to apply, CRUMBS is looking for mom and family bloggers. These creators will be prioritized, so don't be discouraged if you're not selected! We'll launch CRUMBS campaigns seasonally.
🚨 Important Details:
Exchange: $50 cash payment via PayPal
Creators must submit a schedule request within a week of approval. If you're experiencing issues with scheduling, please email aaron@tryrelish.com OR joel@tryrelish.com.
The team will send you a list of stores with inventory. If you visit a store that is sold out and then visit another store, we'll send an additional $10 per store you visit.
Content must be posted 7–9 days after your visit, or your account may be flagged.
Note: The FTC requires creators to clearly disclose any promotional relationship, even if it’s just free food, early access, or a product to test. To stay compliant, your disclosure must be easy to see and understand. You can use: “ad,” “sponsored,” or phrases like “Partnered with [Brand] to try this out” or “Gifted by [Brand].”
Introducing the CRUMBS Colossal Cupcake, a massive, flavor-packed twist on the classic treat that put Original CRUMBS Bakeshop on the map. With sky-high frosting, signature mix-ins, and nostalgic flavors baked into every bite, this isn’t your average cupcake — it’s a dessert event.
Help your audience rediscover what made CRUMBS a nationwide obsession. Available in the in-store bakery section of retail locations across the country, these GIANT cupcakes are hiding in plain sight — and it’s your job to find them and spread the word.
Some suggested slogans: Cupcakes just got an upgrade, Because life is too short for small cupcakes, A party without a giant cupcake is just a meeting, A giant cupcake for a giant celebration, The only cupcake you will ever need, Birthday cakes are so yesterday
Cut open the Cupcake and show the sprinkles inside!
Focus on the size and detail of the colossal cupcake – give the frosting and fillings a close-up!
Showcase the unboxing, bold colors, and fun packaging.
Feature reactions to the first bite and how moist the cupcakes are and how yummy the buttercream is
Please include these items in your Reels
Thank you @originalcrumbs! ❤️
Show off the size, layers, and frosting — this isn’t your average cupcake!
Let your audience know these are available now for in-store pickup in the bakery section
🌐 Website: originalcrumbs.com
📱 Instagram: @originalcrumbs
#originalcrumbs #colossalcupcake #grocerygoodies #birthdaytreats
And don’t forget to tag @originalcrumbs as collaborators!