Cali BBQ has spent almost two decades bringing people together over slow-smoked barbecue, and this time Pricklee is pouring the drinks. Approved creators receive free entry to this Relisher event, plus complimentary food from Cali BBQ and drinks from Pricklee.
Cali BBQ opened in 2008 as a family restaurant in Spring Valley, built on slow-smoked meat and the idea that good food brings people together. Almost two decades later, that idea hasn't changed. It just picked up a partner in Pricklee for the night.
🎬 What you create: Instagram Reel required. TikTok video optional.
📅 Post window: Post within 7-9 days of the event. All posts due by September 27th.
👤 Who's a match: San Diego foodie creators
📍 Locations: 8910 Troy Street, Spring Valley, CA 91977
🕒 Available: Friday, September 18th, 6pm to 9pm
⚠️ Important: Schedule as soon as possible to lock in your spot or your account may be flagged. Post within 9 days of your visit. Late posts may be flagged.
San Diego creators follow each other online all the time, but rarely end up in the same room. Cali BBQ is setting the table and Pricklee is pouring the drinks for one night to finally change that. Bring your appetite, the camera is optional until you want it out.
Here is how it works:
Once you receive your approval email, follow the instructions to schedule your spot for Friday, September 18th. Spots are limited, so schedule as soon as possible to lock in your spot.
Arrive at Cali BBQ between 6pm-6:30pm. The event runs until 9pm. Food from Cali BBQ and drinks from Pricklee are provided, and you can bring a plus one.
Film your content and post your Instagram Reel within 7-9 days of the event, by September 27th. Then submit your post on the Relish platform.
📩 Keep an eye on your emails. That is how we send approvals, reminders, and updates. If you miss a message it can hold up or cancel your campaign.
📧 Support: support@tryrelish.com for basic inquiries
Mood: warm, social, unpolished, community-first
Do
Capture creators meeting and talking to each other
Show Cali BBQ food and Pricklee drinks in use
Get shots of the room and overall energy
Don't
Don't treat this like a solo restaurant review, it's about the group
Do not use copyrighted music.
Ideas to get you started
Introduce yourself to another Relisher on camera.
Grab a plate and let your food do the talking.
Crack open a Pricklee and give your honest reaction.
Pan across the room and capture the energy of the night.
Ask another creator what they're working on right now.
Your caption must include:
Tag @calibbq, @drinkpricklee, and @localrelishers
Mention which location you visited
Mention this was a Relisher meetup
Everything else is yours. Have fun with it.
🤝 FTC disclosure: You must clearly say this is a partnership. Use "Partnered with Cali BBQ and Pricklee" somewhere in your caption.
Send a collab request to @calibbq and @drinkpricklee
No specific hashtags required for this campaign.