Big Taste, Bigger Texas โ€“ CRUMBS Hit Kroger DFW ๐Ÿง

CRUMBS Bakeshop
5665 East Mockingbird Lane, Dallas, TX and 2 more
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What you will receive

Approved creators will receive a $50 cash payment via PayPal to help celebrate the sweet return of Original CRUMBS Bakeshop โ€” yes, the original founders are back and so are their famous cupcakes that started it all. ๐ŸŽ‰

Your mission? Hunt down the brand new CRUMBS Colossal (giant) Cupcake available at most local Krogers (psst... they're not in the grocery aisle โ€” look for them in the in-store bakery or freezer cake case). These aren't your average everyday cupcakes โ€” the COLOSSAL cupcake is a GIANT cupcake that can serve 15-20 people! That's right, one cupcake can now serve a whole party.

CRUMBS is returning with its iconic treats, making its grand return to shelves across Texas. Pick one: either the vanilla birthday cake colossal with a special surprise or the cookies and cream colossal with yummy frosting.

๐Ÿ“ธ Tag @originalcrumbs and @kroger as a collaborator to let your audience โ€” and CRUMBS fans โ€” know: CRUMBS has just launched monster-sized cupcakes!!! The cupcake that brings everyone together!

๐Ÿ—“ Content must be posted 7โ€“9 days after picking up your CRUMBS Colossal Cupcake.

Description

CRUMBS is back โ€” and bigger than ever.

Introducing the CRUMBS Colossal Cupcake, a massive, flavor-packed twist on the classic treat that put Original CRUMBS Bakeshop on the map. With sky-high frosting, signature mix-ins, and nostalgic flavors baked into every bite, this isnโ€™t your average cupcake โ€” itโ€™s a dessert event.

Help your audience rediscover what made CRUMBS a nationwide obsession. Available soon in the in-store bakery section of Kroger locations across Texas, these GIANT cupcakes are hiding in plain sight โ€” and itโ€™s your job to find them and spread the word.

This campaign is all about celebration, discovery, and flavor โ€” so get ready to unwrap something colossal...and wow, they are also really cool looking.

Some suggested slogans:

*Cupcakes just got an upgrade

*Because life is too short for small cupcakes

*A party without a giant cupcake is just a meeting

*A giant cupcake for a giant celebration

*The only cupcake you will ever need

*Birthday cakes are so yesterday

About brand

When Mia and Jason Bauer launched Crumbs Bakeshop on the Upper West Side of Manhattan in 2003, it pioneered the gourmet cupcake craze, ushering in a phenomenon that ricocheted around the globe. Nobody had ever seen cupcakes like these: combining fillings, their famous cream cheese frosting, mix-ins, and every combination of topping imaginable, Crumbs became the talk of the town, and it didnโ€™t take long for dessert lovers everywhere to fall in love with them. At their height, Crumbs sold more than one million cupcakes monthly. After an incredible ten years, Mia & Jason sold the business in 2012, and sadly, under the new ownership, all stores closed by 2016. But when an opportunity presented itself for the Bauers to recapture and relaunch the brand, they didnโ€™t hesitate. The Bauerโ€™s knew Crumbs fans would rejoice at the chance to enjoy their beloved cupcakes once again. Crumbs is back โ€“ and its launching its Colossal Cupcake at a supermarket near you!

Visuals & Theme

  • Focus on the size and detail of the colossal cupcake โ€“ give the frosting and fillings a close-up!

  • Showcase the unboxing, bold colors, and fun packaging.

  • Feature reactions to the first bite and how moist the cupcakes are and how yummy the buttercream is

  • Keep it playful, indulgent, and family-friendly โ€” dessert should feel like a treat!

Scheduling
Operating Hours: Based on Kroger store hours (typically 6AMโ€“11PM, daily).

Once approved, our team will reach out to get you scheduled.
Content must be posted 7โ€“9 days after your collaboration.

Caption

Please include these items in your Reels

  • Thank you @originalcrumbs! โค๏ธ

  • Show off the colossal cupcake size and rich frosting/fillings โ€“ this isnโ€™t your average grocery find! Nothing like it exists!

  • Let your audience know these are available now at Kroger stores across Texas.

  • Mention your favorite flavor and how easy it is to grab one during your next grocery run. (Vanilla birthday cake or cookies & Cream)

๐Ÿ“ Location: Kroger โ€“ Texas
๐Ÿ“ฑ Instagram: @originalcrumbs

Hashtags & mentions

#originalcrumbs #grocerytreats #cupcakecravings #jumbojoy #birthdayparties And don't forget to tag @originalcrumbs and @kroger as collaborators!

Niche

Website

More about brand

Event date

April 29, 2025 to June 30, 2025

Age

Not specified

Instagram content

Reel

TikTok content

Video

Big Taste, Bigger Texas โ€“ CRUMBS Hit Kroger DFW ๐Ÿง

CRUMBS Bakeshop | 5665 East Mockingbird Lane, Dallas, TX and 2 more
Sign In to Apply