Gluten-free desserts have let you down before, and Antonina's is betting you'll change your mind after one bite. Approved Relishers get paid to find Antonina's at their local Walmart and film their honest first bite.
Antonina's has been baking certified gluten-free muffins, cupcakes, cakes, and brownies since 2004. And it's on Walmart shelves in Bentonville, the city where Walmart got its start.
👤 Who's a match: Bentonville Relishers (bonus: gluten-free, family)
🎬 What you create: Instagram Reel. TikTok Video optional.
💰 Payment: $35 for posting and completing the survey, plus $15 to cover the product purchase when you schedule your visit. Amount received may vary due to PayPal fees.
🛒 What to buy: 1 Antonina's bakery item of your choice: muffins, cupcakes, cakes, or brownies. Most items cost about $10. Your $15 covers your purchase.
📅 Post window: Post within 7 days of your visit. We'll check in after 7 days. If we don't hear from you within 9 days, your account may be flagged. This campaign is expected to wrap by November 10, and all posts must be live by then. Always submit your post link on the Relish platform.
📍 Locations: Find your store here: https://antoninasglutenfreebakery.com/antoninas-locator/. To make sure the store you visit carries the product, choose your location from the link provided. Only Walmart locations count for this campaign.
🕒 Available: Based on store hours. Schedule your visit within 7 days of approval. We'll check in after 7 days. If we don't hear from you within 9 days, your spot may be given to another Relisher on the waiting list.
⚠️ Important: Please read this section closely. It explains everything you need to do to complete your collab.
Bentonville is where Walmart started, so it's a fitting place to put Antonina's Gluten-Free Bakery to the test. Skip the assumption that gluten-free means a letdown and see what your local Walmart has to offer.
Here's how it works:
Once approved, schedule your visit within 7 days. Your $15 for the product is sent when you schedule. If it hasn't arrived by the day before your visit, email hello+payments@tryrelish.com.
Pick a Walmart from the store locator link and buy 1 Antonina's item of your choice. Look in the refrigerated bakery case or the bakery section, and keep your receipt.
Film your content and post within 7 days of your visit.
Submit your post link on the Relish platform, then complete the survey here. Your $35 is initiated once all deliverables are confirmed.
📩 Keep an eye on your emails. That is how we send approvals, reminders, and updates. If you miss a message it can hold up or cancel your campaign.
📧 Support: support@tryrelish.com for basic inquiries
📧 Payments: hello+payments@tryrelish.com for payment inquiries
This section is about what goes in your video.
Mood: hometown pride meets skeptical-turned-convinced. Real reactions, not a polished dessert ad.
Do
Show the pickup at Walmart, from the bakery case to your cart.
Film your honest first bite and don't script it.
Show the full package or label so viewers can see it's Antonina's.
Don't
Don't claim it tastes "just like regular" without actually trying it on camera first.
Do not use copyrighted music.
Ideas to get you started
Say you don't expect much, then react honestly after the bite.
Mention that Bentonville is basically Walmart's hometown before you dig in.
Film the pickup at Walmart start to finish.
Have a friend try it blind and catch their reaction.
Ask family members to guess if it's gluten-free before they know.
This section is about what goes in your written caption.
Your caption must include:
Tag @walmart, @antoninasgf_bakery, and @localrelishers
Mention which Walmart location you visited
Everything else is yours. Have fun with it.
🤝 FTC disclosure: You must clearly say this is a partnership. Use "Partnered with Antonina's Gluten-Free Bakery" somewhere in your caption.
Collab request (required): @antoninasgf_bakery | Collab request (optional): @walmart, @localrelishers
Hashtags (optional): #BentonvilleRelishers, #AntoninasGF, #GlutenFree