🕯️ Austin Kitchens Need a KOBO Candle, Now at Whole Foods
Benefits
What you'll receive
The holidays bring family into the kitchen, and the house should smell as good as the food. Approved Relishers get paid to pick a KOBO candle at Whole Foods and light it while they cook for the people they love.
KOBO hand-pours every candle in Chicago from 100% soy wax, and each tin comes with a seed-infused topper you can plant to grow what the candle smells like. Bon Appétit named its Wild Tomato Vine the best tomato candle in a 9-candle smell test. The scents smell like a fresh garden and fill a room without taking over, so they work while you cook, host, or just unwind. Five KOBO scents are now on Whole Foods shelves, and we want Austin Relishers to show why every kitchen needs one this holiday season.
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👤 Who’s a match: Austin Relishers (bonus: cooking, candles)
💰 Payment: $60 for posting and completing the survey, plus $40 to cover the product purchase when you schedule your visit. Amount received may vary due to PayPal fees.
🎬 What you create: Instagram Reel (TikTok Video optional)
📍 Locations: Find your store here: https://www.wholefoodsmarket.com/stores. Check the store list before applying. To make sure the store you visit carries the product, choose your location from the link provided.
🕒 Available: Based on store hours.
Overview
About this campaign
⚠️ Important ⚠️
Everything below is your step-by-step guide to completing this collab, from approval to payment. Come back to it anytime you’re unsure what’s next. Pay extra attention to anything in bold.
You can only complete this collab once you’re approved. Don’t start anything until you get your approval email.
Here’s how it works:
1️⃣ Once approved: schedule within 3 days
Submit your schedule request within 3 days of approval. Use the link in your approval email.
In your request, pick a store from the store locator link in this brief and add your preferred date and time, and confirm your PayPal email.
Pick a date no later than 12 days after your approval, and make sure it’s one you can make. If 7 days pass with no action, your spot may go to the next Relisher in the queue.
You’ll get an email when your appointment is created. It will also show on your Relish dashboard.
Your $40 for the product is sent between when your appointment is created and your appointment date. Timing depends on the PayPal queue.
2️⃣ Once your appointment is set: shop by that date
You can visit any day up to your appointment date. Don’t visit before your appointment is created.
At the store, buy 1 KOBO Plant the Box tin candle in the scent of your choice: Heath Lavender, Red Poppy, Wild Tomato Vine, Sweet Sunflower, or Fresh Picked Basil. You’ll find them in the body care section. Each costs $29. Your $40 covers your purchase.
The store won’t know about the collab, so don’t film other shoppers or staff.
Keep your receipt just in case.
3️⃣ Once you’ve shopped: post within 7 days, submit your link, and complete the survey
Film your content and post within 7 days of your visit. After 9 days, your account may be flagged.
Submit your post link on the Relish platform. Your collab won’t show as complete until you do.
Then complete the survey here (https://wkf.ms/4Affncx). Your payment is only sent once the survey is done.
4️⃣ Once everything’s done: get paid within 7 working days
Your final $60 is sent within 7 working days of completing everything above.
❓ FAQs
No store near you? If you’ve already applied, email support@tryrelish.com.
No appointment yet? If you don’t see one within 3 working days of submitting your request, email support@tryrelish.com and let us know you sent your preferred dates.
Your $40 hasn’t arrived? If it’s not there by the day before your appointment, email hello+payments@tryrelish.com.
Need to reschedule? Email support@tryrelish.com. You can reschedule up to 2 times.
Price higher than your funds? Don’t buy it. Email support@tryrelish.com.
Out of stock? Ask a staff member to check the back. If it’s still not there, buy a similar KOBO product (like a different scent) and email support@tryrelish.com to let us know.
Running behind? Email support@tryrelish.com before your deadline.
Can’t do this collab anymore? Email support@tryrelish.com to cancel so your account isn’t flagged.
Final payment taking longer than 7 working days? Email hello+payments@tryrelish.com.
Have a question that’s not answered here?
📧 Support: support@tryrelish.com for basic inquiries
📧 Payments: hello+payments@tryrelish.com for payment inquiries
📩 Keep an eye on your emails. That is how we send approvals, reminders, and updates. If you miss a message it can hold up or cancel your campaign.
Deliverables
What you'll create
Instagram post required. TikTok optional.
TikTok
OptionalCreative brief
Creative direction
Visual tone
This section is about what goes in your video.
⚠️ Important ⚠️
➡️ The Do’s and Don’ts are a must.
➡️ The video ideas are here to help, so use one or bring your own idea.
➡️ A Relish rep may reach out if your content doesn’t follow the brief.
Mood: Warm and fresh, like a kitchen full of the herbs and veggies you cook with.
Required must-dos
Show the different KOBO scents on the shelf at Whole Foods, then the one you picked.
Say on camera that you found it at Whole Foods.
Say “You have to smell this” on camera.
Show the tin up close so viewers can see the illustrated design.
Show your candle lit at home, in your kitchen while you cook or while you host friends.
Share how the scent freshens up your kitchen or home.
Show the seed-infused topper and mention you can plant it to grow what the candle smells like.
Absolutely do nots
Keep price talk to the Whole Foods sale. Don’t focus on the candle’s regular price.
Do not use copyrighted music.
Video ideas
Need a starting point? These are what the brand is looking for.
You have to smell this: Grab a tin off the shelf, then lift the lid at home and say it to the camera.
Produce aisle run: Carry a tomato or basil candle through the produce section, hold it next to the real thing, then smell both.
Everybody needs a kitchen candle: Light it while you cook, show the tin next to your herbs or tomatoes, and end on a deep breath.
Pick your scent: Show all 5 tins on the shelf, pick your favorite, then light it at home and say why it won.
The easy hostess gift: Light it at home, then say why you’d grab one for your next dinner party.
Caption cues
This section is about what goes in your written caption.
Your caption must include:
Tag @kobocandles, @wholefoods, and @localrelishers
Mention which location you visited.
If you post by November 13, mention the Whole Foods sale: 25% off KOBO candles until November 17, plus an extra 10% off with Prime.
Everything else is yours. Have fun with it.
🤝 FTC disclosure: You must clearly say this is a partnership. Use “Partnered with KOBO” somewhere in your caption.
Hashtags and mentions
Collab request (required): @kobocandles | Collab request (optional): @wholefoods, @localrelishers
Hashtags (optional): #AustinRelishers, #kobo, #kobocandles
Inspiration examples
Visit details
Where and when
7 locations across the campaign area
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Brand context
Meet KOBO Candles
Austin, TX + 6 more