Approved creators will receive a $50 cash payment via PayPal to discover alkaline hydration in Bored & Thirsty. This artfully branded canned water can refresh you wherever your city takes you.
The best part? These limited-edition cans are hiding in plain sight across your local retailers. It’s your mission to find them (with our help) — snap it, sip it, and tag @boredandthirsty as a collaborator.
You'll find Bored & Thirsty in 160 Hy-Vee stores across these areas:
Wisconsin - Madison, Brookfield (Milwaukee), Ashwaubenon (Green Bay)
Kansas - Overland Park, Olathe, Topeka
Iowa - Des Moines, Cedar Rapids
Illinois - Quad Cities
Minnesota - Minneapolis, St. Paul
Missouri - Kansas City
Nebraska - Omaha, Lincoln
South Dakota - Sioux Falls
Creators must make an appointment within a week of approval. Approved creators can schedule at any time and date available in the scheduling tool. IF the creator does not schedule in the allotted time, their account may be flagged
Content must be posted 7–9 days after your visit or your account may be flagged
All creators are required by US Law & FTC Requirements to add the #ad hashtag as one of the first hashtags displayed on your post. Non-compliance could result in fines from the US Government or removal from the Relish platform.
From small-town gas stations to city corner stores, the Bored & Thirsty hydration hunt is on in the heartland. No matter where you are in the Midwest, there’s a can calling your name.
Show off that Midwestern magic — finding the coolest water in the unlikeliest places.
Focus your content on showcasing the retailer and you finding the product in the store, but make sure to highlight Bored & Thirsty and its smooth alkaline hydration as an alternative to alcohol or other sugary drinks. You can also touch on these elements that make Bored & Thirsty special:
SMOOTH ALKALINE HYDRATION: Refresh with Bored & Thirsty Alkaline Canned Water! These 16oz cans, with 9.0+ pH, electrolytes, and trace minerals, offer a crisp taste—perfect for workouts or long days.
LIMITED EDITION ART COLLABS: Spark conversations! These 16oz cans feature collectible designs from artists and influencers, showcasing exceptional artistic creativity—ideal for those who love unique, artistic hydration with varying can designs.
ECO-FRIENDLY 100% RECYCLABLE CANS: Hydrate sustainably! Bored & Thirsty’s 16oz aluminum can is 100% recyclable, preserving freshness while reducing plastic waste—great for environmentally conscious drinkers.
HEALTH-BOOSTING BENEFITS: Power up naturally! This 16oz alkaline water, with 9.0+ pH, electrolytes, and trace minerals, supports intense activities—perfect for those seeking a refreshing, health-focused drink.
MADE IN THE USA QUALITY: Quench your thirst for inspiration! Bored & Thirsty Alkaline Water, in 16oz can, is proudly made in the USA—ideal for a creative, sustainable hydration experience at any party.
Countryside stores, highway stops
Classic Midwest aesthetics — fields, trucks, snow or sun
The can in hand, backdropped by a true Americana scene
What to Show:
The hunt — from walking into the store to cracking the can
Store environment: cooler shot, signage, location tags
First sip moment — refreshing, playful, real
Solo or with your plus one for reaction shots
Caption Must-Haves:
Thank you @boredandthirsty đź’§
Mention your city + where you found it
Tag the retailer if possible
Call to action: “Find yours at [location]!”
Scheduling:
Post within 7–10 days of receiving product
Tag @boredandthirsty as a collaborator
Include your preferred store location in the caption
#boredandthirsty #midwestcool #hydrateheartland #hydrationhunt